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Approaches for Facebook Business Manager Accounts 
By USAOnlineIT 
Understanding Facebook Business Manager and Why It Matters 
Facebook Business Manager (FBM) is a centralized platform from Meta that allows businesses 
to manage Facebook and Instagram assets — Pages, ad accounts, pixels, catalogs, and team 
permissions. For agencies, large enterprises, and digital marketing teams, having multiple 
Business Manager accounts can help separate clients, teams, or campaigns. While the idea of 
“buying” these accounts in large quantities sounds convenient, it’s important to understand that 
Facebook strictly prohibits the purchase, sale, or transfer of Business Manager accounts. 
Violating Meta’s policies increases the risk of account suspension, loss of advertising history, 
and even permanent restrictions on your personal and business accounts. Therefore, the safest 
strategy is to approach scale through compliant methods offered directly by Meta or trusted 
partners. This article by USAOnlineIT explores these strategies, compliance concerns, 
operational methods, and risk mitigation approaches that protect your business and reputation. 
The Risks of Purchasing Facebook Accounts 
One of the biggest risks in acquiring Facebook Business Manager accounts from third‑party 
vendors is the lack of transparency and control. Accounts sold in bulk are often created using 
fake identities, misleading information, or automated tools — all of which violate Meta’s 
Community Standards and Terms of Service. Once Meta detects irregular activity or identity 
mismatches, the accounts — and linked assets — can be disabled without warning. Moreover, 
these accounts may have previously been used for spam, scams, or ad policy violations, 
inheriting a poor trust score. In the worst cases, entire advertising histories are wiped, resulting 
in lost data and wasted budgets. USAOnlineIT firmly advises businesses to prioritize compliant 
ownership, which involves proper account creation, verification, and consistent policy 
adherence. 
Facebook’s Terms of Service and Policy Compliance 
Meta’s policies are clear: individuals and businesses are responsible for the accounts they 
create and operate. Business Manager accounts are tied to real people and verified businesses. 
Sharing login credentials, transferring ownership without authorization, or engaging in mass 
account transfers undermines platform integrity and user security. Furthermore, when accounts 
are flagged for non‑compliance, Meta may require identity verification — such as government 
IDs, business documents, or tax IDs — before reinstating any privileges. Organizations that 
attempt to circumvent these policies often face prolonged suspensions or permanent bans. For 
companies like USAOnlineIT and their clients, adhering to policy not only builds long‑term 
stability but also preserves trust with Meta and platform users. 
Legitimate Ways to Scale Facebook Business Manager Usage 
For agencies or large enterprises that genuinely need multiple Business Manager assets, the 
correct route is through proper account creation and assignment. Meta allows a single individual 
to create and manage multiple Business Managers, provided each is used for a unique 
business entity or purpose. In addition, businesses can request additional ad accounts from 
within Business Manager based on their spend history, payment reliability, and compliance 
record. Tools like Meta’s Business Manager API also support scalable management of ad 
accounts and assets without violating terms. By following these methods, companies maintain 
full ownership and transparency, avoiding the pitfalls associated with third‑party providers. 
How to Create Facebook Business Manager Step by Step 
Creating a compliant Business Manager account is straightforward. First, log in using your 
personal Facebook profile — this becomes the administrative anchor for the Business Manager. 
Next, enter your business name, official email, and legal details. Once created, you can add 
Pages, ad accounts, and staff access. Always verify your business with official documentation 
(tax ID, business registration, etc.) to unlock advanced features and ad spend limits. Use 
two‑factor authentication on all associated profiles to enhance security. USAOnlineIT 
recommends documenting all account credentials and personnel roles in a secure internal 
system to manage access and changes efficiently. 
How Agencies Can Organize Clients within Business Manager 
For agencies managing multiple brands or clients, the best approach is to create separate 
Business Managers for each client — with full transparency and ownership. Within each 
Business Manager, you can assign Roles (Admin, Employee, Analyst) to team members. You 
can also request permissions or become a Partner to client Business Managers. This method 
preserves clear boundaries between assets, protects client data, and ensures accountability. 
Avoid mixing assets from different clients under a single account unless there’s a shared legal 
or operational relationship. USAOnlineIT often implements structured onboarding templates to 
standardize asset setup and access across multiple client accounts. 
Understanding Facebook Verification and Business Authentication 
Once a Business Manager is created, verifying your business is essential for increased trust 
and access to advanced tools. Verification involves submitting legal documents like business 
licenses, certificates, utility bills, or tax registrations. This process proves to Meta that the 
business is legitimate and greatly reduces the risk of future restrictions. Unverified accounts 
face lower ad spend limits, limited features, and higher scrutiny. In contrast, verified businesses 
enjoy higher thresholds, access to Commerce Manager, and better support. USAOnlineIT 
assists clients with documentation checklists to ensure smooth verification and improved 
account standing. 
Managing Multiple Accounts Securely 
Security is a major concern when managing multiple Business Managers or ad accounts. Never 
share passwords via unsecured channels. Always use Meta’s built‑in access controls — assign 
specific roles to individuals based on job duties. Enable two‑factor authentication (2FA) on all 
administrative accounts and monitor login alerts. Use a password manager to centralize account 
credentials and reduce the risk of breaches. Periodically review access logs and remove former 
employees or unused accounts. USAOnlineIT advises weekly audits of account permissions to 
ensure no unauthorized access remains. 
When You Might Need Multiple Facebook Business Managers 
There are legitimate scenarios where businesses require more than one Business Manager 
account. For example, companies with distinct subsidiaries, separate geographic markets, or 
vastly different product lines may find it easier to maintain separate Business Managers for 
reporting clarity and operational independence. Similarly, agencies managing multiple client 
portfolios often set up individual Business Managers to maintain client autonomy. However, 
before creating additional accounts, review Meta’s criteria and ensure each account has a 
distinct business justification. Proper planning avoids unnecessary risk and complexity. 
Alternatives to Bulk‑Buying Accounts 
Instead of seeking bulk‑sold Business Managers, consider alternative methods for scaling 
advertising operations. For enterprise needs, Meta offers solutions like Meta Business Suite, 
Meta Marketing API, and Meta Partners programs. These tools let you manage multiple 
accounts, automate workflows, and integrate with internal CRMs. Working with Meta’s official 
partner programs can unlock consultancy, ad credits, and elevated support. For agencies, 
becoming a verified Meta Business Partner enhances credibility and streamlines client 
onboarding. USAOnlineIT often guides clients toward these alternatives, emphasizing long‑term 
sustainability over short‑term workarounds.Integrating Facebook Business Manager with Marketing Tools 
Effective scaling also involves integrating your Business Manager accounts with marketing and 
analytics platforms. Tools such as Google Analytics, CRM systems, email marketing platforms, 
and automation software can connect via Meta’s integrations or APIs. These connections help 
unify data, streamline campaign management, and simplify reporting across multiple assets. 
Avoid unauthorized third‑party tools that require sharing login credentials. Instead, prioritize 
partner‑verified tools, which safeguard data and remain compliant with Meta’s security 
standards. USAOnlineIT frequently conducts integration audits to optimize campaign workflows 
across client portfolios. 
Monitoring Compliance and Ad Policy Changes 
Meta regularly updates its advertising policies to address emerging trends, privacy changes, 
and platform security. Failing to stay updated can lead to unintentional violations. Allocate time 
each quarter to review Meta’s Advertising Policies, Community Standards, and Business Help 
Center notifications. Use Meta’s Policy Manager tool to identify flagged assets and resolve 
issues promptly. Educate your team on policy refreshers, and document internal guidelines 
aligned with Meta’s terms. This approach prevents sudden account restrictions and ensures 
lasting access to advertising capabilities. 
Reporting and Analytics Across Multiple Accounts 
Managing large numbers of Business Manager accounts means dealing with large datasets. 
Consolidate reporting using Meta’s built‑in reporting tools or third‑party dashboards that connect 
using secure APIs — not scraped credentials. Establish a standardized reporting cadence 
(weekly, monthly, quarterly) and define key performance indicators (KPIs) such as ROAS, CPA, 
CTR, and conversion value. Regular reporting allows you to uncover performance trends, 
allocate budgets effectively, and pinpoint optimization opportunities. USAOnlineIT emphasizes 
the use of automated reporting templates to scale insights across accounts without manual 
bottlenecks. 
Handling Suspended or Disabled Accounts 
Account suspensions can occur even with compliant practices, often triggered by unusual 
spending spikes, policy misunderstandings, or credential sharing. When an account is disabled, 
do not create a new one immediately — this can worsen the situation. Instead, follow Meta’s 
process for appeal using the Business Help Center. Provide documentation, clarify mistakes, 
and outline corrective actions. Proactive communication with Meta support improves the 
chances of reinstatement. For complex cases, leverage Meta’s chat or partner support 
channels. USAOnlineIT has internal playbooks for handling appeals and preventing future 
occurrences. 
Building a Scalable Governance Model 
Finally, long‑term success in managing multiple Facebook Business Managers depends on 
governance. Create internal policies for account creation, verification, access control, billing, 
and audits. Establish clear owner and backup admin roles, retention guidelines for 
documentation, and escalation paths for security incidents. Train new team members on 
approved workflows and compliance expectations. Governance practices maintain order and 
reduce risks associated with rapid scaling. USAOnlineIT champions governance frameworks as 
essential infrastructure for agencies and large advertisers alike. 
 
	Approaches for Facebook Business Manager Accounts 
	Understanding Facebook Business Manager and Why It Matters 
	The Risks of Purchasing Facebook Accounts 
	Facebook’s Terms of Service and Policy Compliance 
	Legitimate Ways to Scale Facebook Business Manager Usage 
	How to Create Facebook Business Manager Step by Step 
	How Agencies Can Organize Clients within Business Manager 
	Understanding Facebook Verification and Business Authentication 
	Managing Multiple Accounts Securely 
	When You Might Need Multiple Facebook Business Managers 
	Alternatives to Bulk‑Buying Accounts 
	Integrating Facebook Business Manager with Marketing Tools 
	Monitoring Compliance and Ad Policy Changes 
	Reporting and Analytics Across Multiple Accounts 
	Handling Suspended or Disabled Accounts 
	Building a Scalable Governance Model

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