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COMPONENTS OF A CUSTOMER JOURNEY MAP Affinity Diagram Affinity diagramming helps us Empathy Map shift from casting a wide net in Get a well-rounded sense of exploring many possibilities, how it feels to be that personal to gaining focus on the right in this experience,. specially solutions for this audience. focusing on what they're Share & Use thinking, feeling, seeing, It can be beneficial to maintain hearing, saying and doing. journey maps over time. The Review Goals output of a journey map can Consider organizational goals 4 serve as a backbone for for the product or service at strategic recommendations and large, and specific goals for a more tactical initiatives. customer journey mapping 6 initiative. 9 5 1 8 Brainstorm with Lenses Redefine & Digitize 2 The goal of lensed 7 If visual design isn't your strong brainstorming is to generate as suit, consider collaborating 3 many ideas as possible in a short closely with a visual designer period of time. who can transform the journey map sketch into an impressive artefact. Gather Research Sketch the Journey Review all relevant user Put together all the pieces Touchpoint & research, which includes both timeline, touch points, Channel Brainstorms qualitative and quantitative channels, emotional highs and findings to provide insights into As a team, generate a list of the lows, and all the wonderful new customer touch points and the the customer experience. ideas the team generated for channels on which those touch how to improve the future points occur today. customer journey. Source: Ux Masrtery Made with visme

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