02-Cliffs Notes Version of the Training

Prévia do material em texto

5-Figure Email Promos From Tiny Lists
● Training Goals: This training will teach you how to consistently craft 5-figure email
promos, regardless of the size of your email list.
● There’s 3 parts of a successful email promo, which we call the “email promo tripod”
Part 1 - The “Sweet Spot Offer”
● Definition: A “Sweet Spot Offer” targets the 5% of your list that regularly buys products.
● Identifying a “Sweet Spot Offer”:
● Look at past successful offers to your list: Examine the topic, type, and price
point of past successful promos.
● Find out what works for other lists in your niche: Examine the topic, type, and
price point of these promos.
● Use a Q-test survey to ask your list about their interest in potential offers.
○ Anything above 80% will most likely CRUSH
○ Anything above 70% will most likely do WELL
○ Anything below 70% will most likely BOMB (do NOT create this offer)
● Examples: My list responds well to offers about email copy, sales page systems and
templates, list-building, mindset, and more.
● So based on that data, I know that all my future “Sweet Spot Offers” will revolve
around those topics.
● Takeaway: Use the data you’ve gathered to tailor future offers to your audience’s
preferences.
Part 2 - The Payout
www.getwsodo.comwww.getwsodo.com
www.getwsodo.com
● Importance: Choosing offers with the highest potential earnings per subscriber (EPS) is
crucial.
● Calculating EPS: Divide the total earnings from an offer by the number of subscribers.
● Choosing Offers:
● Compare potential earnings from personal offers vs. affiliate offers.
● Aim for higher commission percentages, especially for high-ticket offers.
● Ensure any affiliate offers you promote have dialed-in upsells to maximize
earnings.
● Examples & Tips: It’s NOT enough to simply have a high-converting “Sweet Spot Offer”.
You need a high AOV and a high payout to maximize the earnings per subscriber (EPS).
Part 3 - The Promo
● Promo Structure: This covers how long your promo should run, the number of emails to
send, the content of the emails, and strategies for maximizing sales, especially in the
final 24 hours.
● Duration and Frequency:
● Typical promos run for 6 to 8 days.
● There should be a clear deadline to create urgency.
● Beginners should send 1 email/day and 3 on the final day; intermediate and
advanced marketers should send 2 emails/day and 4 on the final day
● Email Content:
● Focus on providing proof and concrete examples that validate your offer.
● Adapt your approach based on which emails perform the best.
● Strategies for Maximizing Sales:
● Adjust for new angles/stories that well and send more of those
● Address replies and common questions you get and answer them in your emails
● Final 24 Hours: This is crucial; 30-50% of your sales will come in this period.
www.getwsodo.comwww.getwsodo.com
www.getwsodo.com
● Space out your emails on this day and address one thing in every email (ex. ‘24
hours left’ email, story email with lots of proof, objection handling email, ‘last-call’
email, etc.)
For a more indepth version of this, you can scan through the PDF of the slides, or watch the
recording of the 5-Figure Email Promo Training
www.getwsodo.comwww.getwsodo.com
www.getwsodo.com