202663830004 final assignment

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Data-Driven Market Entry Feasibility Study: 
Winona Barrier Repair Cream (舒敏保湿特护霜) — Brazil Sensitive Skin Market 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BUSINESS DATA OPERATION AND MANAGEMENT: FINAL ASSIGNMENT 
Student:Mariela Valente 
Student ID: 202663830004 
Instructor 
 
 
 
1. Research Overview 
Brazil is one of the world's largest beauty and personal care markets, characterized by high 
consumer engagement, rapid e-commerce growth, and rising demand for specialized and 
clinical skincare products. At the same time, Chinese beauty brands are increasingly 
expanding internationally, leveraging product innovation, scientific positioning, and 
competitive pricing to enter new markets. 
For this project, Winona Barrier Repair Cream was selected as the research object. Winona is 
a leading Chinese dermocosmetic brand specializing in sensitive skin care, while the Barrier 
Repair Cream represents one of its flagship products, designed to strengthen the skin barrier, 
reduce irritation, and provide long-lasting hydration. The product was selected due to its 
strong positioning within the growing sensitive-skin segment and its potential compatibility 
with current consumer trends in Brazil. 
This report evaluates the commercial feasibility of introducing Winona Barrier Repair Cream 
into the Brazilian skincare market. Through the analysis of market trends, consumer demand, 
competitor performance, marketplace data, and operational requirements, the study develops 
a data-driven market entry strategy and provides recommendations regarding product 
positioning, sales channels, key performance indicators, and implementation priorities. 
 2: PRODUCT SELECTION SCHEME & PRODUCT 
POSITIONING 
 
 
 
 
 
 
 
	Data-Driven Market Entry Feasibility Study: 
	Winona Barrier Repair Cream (舒敏保湿特护霜) — Brazil Sensitive Skin Market 
	1. Research Overview