Product Roadmap by Janna Bastow

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Product Roadmap
A Product Roadmap is a tool to communicate what steps you will take to meet the product vision and 
business objectives.
People often equate product roadmaps with Gantt charts — a granular breakdown of tasks arranged on a 
timeline. While Gantt charts can be used to visualize the roadmap, they are not the ideal format for agile 
teams. The reason is that it is extremely hard to accurately estimate the time it takes to deliver a feature. 
If teams constantly work to tight deadlines, they will end up cutting corners and deploying low-quality 
code that will ultimately harm the product in the future. Adding a buffer to estimates to stretch out the 
timelines seems reasonable, but in practice, teams end up filling up any additional time they get with 
more work.
The main purpose of the product roadmap should be to communicate what the team will be working 
on to meet the product vision and business objectives. These needn’t be bound to specific timelines, 
and shouldn’t be broken down into tasks. Instead of specific tasks, add problems to the roadmap, and 
prioritize what you want to solve now, what comes next, and what problems you will park for later.
Use the product roadmap as a prototype for product strategy. You can revisit the roadmap from 
time to time and iterate based on new insights and customer feedback. The idea is to solve the most 
important problems first and not waste resources on building the wrong thing, because you are stuck 
with a roadmap that was drawn 6 months ago. By focusing on broader categories like Now/Next/Later, we 
can help teammates see far enough into the future to plan but not so far that we lose the ability to iterate 
or change our priorities as we discover new information. 
The Now/Next/Later roadmap was developed by Janna Bastow (website), CEO and Co-Founder of 
ProdPad and the co-founder of Mind the Product.
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http://www.simplybastow.com/
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Experimenting on a 
Lean Roadmap
Objective
Current development work 
in progress.
• Experiment 01 
• Experiment 02 
• Experiment 03 
Objective
Current prototyping work 
in progress.
• Experiment 01 
• Experiment 02 
• Experiment 03 
• Experiment 04 
Objective
Top confidence for next 
work opening.
Objective Objective
Objective
Objective Objective
Objective
Likely 6+ months away, 
but checking that it aligns 
with vision.
Now Next Later
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Product Roadmap Template
Now Next Later
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Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the 
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