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· Northern Trail Outfitters is using a Smart Capture form on a Cloud Page to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this? Schedule Starting Source > Data Extract Activity > File Transfer Activity
· A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain complaint, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status? Import unsubscribes with the appropriate status into All Subscribers.
· The top-level structure within Social Studio is referred to as? Tenant
· NTO only has enough licenses for their staff. A campaign manager is out on parental leave. How should NTO create a new user to fill in? Desable campaing manager e create a new user
· With Marketing Cloud for AppExchange Admin, we would also need Marketing Cloud for AppExchange User applied as well.
· NTO wants to delete inactive subscriber data after 12 months from a Data Extension. How can this be achieved? Automatically delete inactive subscribers after 1 year using SSJS or SQL.
· Which statement are true concerning custom marketing roles? Are accessible in Entire Marketing cloud.
· A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain complaint, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status? Import unsubscribers with the apropriate status into all subscribers
· Setup assistance é usado para: criar DE, usuário e email send definition
· Lookalike audience is easily created with the help of Facebook Pixels and hence that is the correct answer here.
· After the Contacts are synced from Sales Cloud to MC. How can the admin uniquely find those contacts in Marketing Cloud’s Synchronized Data Extensions? Using 18 digit ID
· Northern Trail Outfitters (NTO) would like to target members who recently reviewed and opened any promotional email with the subject line “NTO Spring Sale”. Which feature should be used to target these members? SQL Query
· To connect the Marketing Cloud API User to Salesforce CRM, you must click for Salesforce.com Status in the user settings. Integrate
· NTO has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? List Hygiene
· Which activity is used to decrypt a file in Automation Studio? File transfer activity
· A atividade de consulta SQL não pode exportar os registros do DE para o safehouse.
· Marketing Cloud Connect works with Salesforce Performance, Unlimited, Enterprise, and Developer Edition Sandbox accounts.
· A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected. Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers. Winner Evaluation e Run Once schedule type
· Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? Authentication
· NTO has expanded their marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts.Which two considerations would help to determine if a Dedicated IP is the right choice? Choose 2 answers.Accounts in the same stack e positive e neutral reputation
· Northern Trail Outfitters wants to bring subscriber data from their data warehouse into MArketing Cloud. Which two fields would need minimal consideration for size/scalability related reasons, when creating a data extension to house this data?choose 2 answears Decimal e Booleano
· NTO wants to optimize their eCommerce site by sending a follow-up email to a customer after an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email? Cloudpage
· A Marketer notices a prefix in his email subject line as: [PREVIEW]. The Admin wants to implement a feature which will trigger while performing live sends with the Subject line: [PREVIEW] in it. Enter preview in subject line
· NTO is using Tracking Extract to export a file. However, upon receiving the file marketer notices that the file has jumbled characters. Codificar em UTF 8 e delimitar por l
· Lightning experience não suporta o marketing cloud connect features
· An Admin is unable to import a contact in All Subscribers with the email address: Admin@cloudkicks.com. Which feature in MC will restrict this Import? Domain whitelist
· A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails. confimar se o RRM está configurado para a customer account e se está setado para yes
· An Admin is unable to import a contact in All Subscribers with the email address: Admin@cloudkicks.com. Which feature in MC will restrict this? List detective
· A marketer is creating SFTP user for the first time. What considerations a marketer should take to accomplish this task? FTP username is the mid of the account e Passwords should be 12 caracteres
· Which statement are true concerning custom marketing roles? Are acessible in entire marketing cloud
· Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two items would they add to their website to accomplish this? Choose two answers Recommendation e collect code
· A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? Choose 2 answers Web analytic connectors e data designer
· Northert Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured? Link
· Northern Trail Outfitters placed an encrypted file on their MArketing Cloud SFTP for import a data extension. They are using a File Transfer Activity to decrypted the file. Where would the decrypted data after the File Transfer Activity completes? Safehouse
· A user ask a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?Choose 3 answers. Risco de pessoas inautorizadas, best practice - 20 min e mudanças impactam todos os usuários
· The product catalog is never the same; products can be added and removed. Add/ Update
· Northerm Trail Outfitters is migration from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address? Building desirable sending history and data will be variable based on list size and engagement