Adobe Journey Optimizer AD0-E607 PDF Questions

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1.A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the
configuration. They need to correct it immediately. They create a new version of the journey to make the
edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in
the middle of the old, incorrect version?
A. Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
B. Profiles continue their path in the old version until they exit, and only new profiles will enter the new
version.
C. All profiles from the old version are immediately moved to the corresponding activity in the new version.
D. The system pauses all profiles in the old version and waits for manual intervention to migrate them.
Answer: B
2.A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip)
ingested into a new schema complies with company policy. The policy states this data cannot be used for
profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data
governance policy?
A. Encrypt the fields in the schema.
B. Set the entire schema to be read-only.
C. Remove the fields from the schema and store them in a separate system.
D. Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
Answer: D
3.A digital marketing manager is designing a promotional email that needs to dynamically display different
content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).
Which of the following are direct data sources that can be used for personalizing the email content?
(Choose 2.)
A. Identities
B. Helper functions
C. Audiences
D. Calculated attributes
E. Offer decisions
Answer: B, E
4.A bank's marketing team wants to orchestrate a customer onboarding process that involves multiple
steps and systems. When a new account is opened, they want a journey to trigger. This single "Account
Opened" signal, however, is a combination of two separate system events: "Application Approved" from
the loan system and "Account Funded" from the core banking system.
Which Journey Optimizer event type should be designed to listen for this combined signal as a single
journey trigger?
A. A Business Event.
B. An Audience Qualification event.
C. A Reaction Event.
D. A Unitary Event for "Application Approved".
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Answer: A
5.An e-commerce manager is setting up the company's first real-time "abandoned cart" journey. The
audience for this journey must qualify members the instant they add a product to their cart but do not
complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?
A. Streaming
B. Batch
C. Scheduled
D. Edge
Answer: A
6.A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the
email content?
A. The offer must have a "static" collection type.
B. The offer must be part of a Decision that uses a Placement compatible with the Email channel.
C. The offer must be tagged with the same tag as the journey.
D. The offer must have been created in the last 24 hours.
Answer: B
7.A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp"
event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout
or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this
error?
A. The event is being sent via batch ingestion instead of streaming.
B. The event payload is missing the `testProfile` flag.
C. The event's primary identity is an ECID, but no email address is included anywhere in the event
payload.
D. The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
Answer: D
8.A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A,
B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send
the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?
A. One experiment for A vs. the original, and a second experiment for B vs. C.
B. Three treatments (A, B, C) with the audience split evenly between them.
C. Two treatments (A, B) and a control group, which will automatically receive a third version.
D. Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
Answer: D
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